How interactive agencies are missing the boat

I recently spent almost a year at an interactive/digital agency, and despite that I’m still interested in what they do. I think this is a great post about what interactive agencies, including my previous employer and their affiliated parent/sibling companies, are doing wrong and what they should be doing to correct it.

I should note that my previous employer does get some of these points some of the time, but in my opinion they should be getting all of them all of the time and acting on them.

Found via Inter-Action.